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Dee Set Group launches retail tech brand, Reapp

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Retail Technology Review:
Dee Set Group launches retail tech brand, Reapp.

New retail technology solution, Reapp, has launched helping brands to sell more with cutting-edge AI technology that turns rich data into decisive sales actions at shelf-edge.

These actions not only influence at fixture but the decision process across promotional activity, NPD performance and manage stock levels. Crucial in today’s retail landscape of supply disruption, labour shortages and inflation.

A number of the Group’s national brands, including Innocent Smoothies, Kellogg’s and Unilever have been using the software and have seen RSV (retail sales value) increase by nearly 13% (12.6%) on average.

Reapp offers its clients a suite of bespoke software apps that gather data from a wide-range of sources – AI technology then simplifies that data into sales actions at shelf-edge.

Dee Set is marrying cutting-edge technology with an army of merchandisers in-store. Such is the company’s reach, it has a representative within ten miles of 97% of the UK’s retail stores. This army of merchandisers are empowered with mobile-first tools so they can easily understand and execute the actions identified by Reapp.

Dee Set’s CEO, Greg Phillips said: “Ensuring stock levels are maintained and that products are at easy reach is a basic consideration for any brand or retailer aiming to retain customer loyalty and boost sales potential. Yet, with supply chain disruption and labour shortages plaguing the sector, this is more challenging to achieve than ever.

“That’s why we developed Reapp. It has the ability to distil complex data into simple, actionable insights for brands and retailers, at scale and speed. We believe it’s a game-changer for the industry.”

Greg added: “The launch of Reapp is a crucial step in bolstering our strategy to become the market leaders in people and tech. Our focus now is to take the tech brand into new categories and global markets.”

Charlie Foster, Head of UK Field Sales at Kellogg’s said: “The agile, professional and ‘can-do’ attitude of the teams we work with, alongside the tech capabilities and a real desire to grow, speaks volumes.”

Dee Set Group clients include Sainsbury’s, Co-op, Morrisons, Asda, Kellogg’s, Coca Cola, Unilever, and Arla Foods.

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