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Retail Technology Review:
Canto enables retailers to directly connect image libraries to websites and e-commerce platforms.
Canto, provider of digital asset management (DAM) software, has launched Media Delivery Cloud – a new solution that enables retailers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platforms.
With Media Delivery Cloud, companies can deliver images in real time at a global scale – reducing duplicate work between creative and web teams, eliminating the need to create and store duplicate assets, while optimising web load times.
“Global brands need to move at break-neck speed to win customers in the e-commerce-first era, and any disruption in the digital asset supply chain can impact customer experience and sales,” said Canto CEO Jack McGannon. “Media Delivery Cloud helps marketers, creatives and developers reduce friction across teams and deliver personalised marketing at scale.”
By publishing assets directly to e-commerce and web, Media Delivery Cloud enables brands to accelerate their digital asset supply chain and ensure consistency across markets.
Brands can automate publication of digital assets directly from their Canto library to their website or e-commerce platform. The solution removes file duplication, cutting down on storage costs by displaying a single asset in different formats. Users can auto-resize and crop imagery in the formats needed, removing the burden on a retailer’s creative and marketing teams. Additionally, viewing locally hosted content from servers close to users means faster page load times and a better end-user experience.
“With today’s digitally-savvy consumers, our e-commerce platform has to perform consistently across our global markets to stay competitive,” said Johannes Binner, head of digitalisation at bike tyre retailer Schwalbe. “Canto’s Media Delivery Cloud has streamlined the delivery of assets across all our web properties and enables fast load times. If we need to make changes to an asset, Media Delivery Cloud removes the tedious, manual process of updating our platform and ensures customers are interacting with a consistent brand experience, no matter where they are located.”